By election day, fully 25% of people who pulled the lever for Obama were already connected to his campaign electronically.New York Magazine, January 2009
Social media use has taken off in the UK. eMarketer estimates that 39% of UK Internet users - more than 15.4 million people - will use social networks at least once per month in 2009.eMarketer, April 2009
According to Nielsen, 67% of the global online population visited a "member community" site in Dec 2008.Nielsen, March 2009
20 hours of video are uploaded to YouTube every minute.YouTube, May 2009
Although men and women follow a similar number of Twitter users, men have 15% more followers than women.HarvardBusiness.org, June 2009
In mid-2008, social networking accounted for around 10% of worldwide online time. This is a category that didn't exist 3 years ago.Nielsen, March 2009
Social networks have a penetration of nearly 75% among European Internet users.Comscore, February 2009
5% of all time online is spent on Facebook.Comscore, April 2009
Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site – representing a penetration of 74.6%. Comscore, February 2009
eMarketer estimates that 39% of UK Internet users - more than 15.4 million people - will use social networks at least once per month in 2009. By 2013, the social networking population will reach 21.9 million and represent 50% of UK Web users.eMarketer, May 2009
Globally, social networks have enjoyed a 25% growth in unique visitors in the last year. Some sites have doubled their user base.Comscore, August 2008
In May 2009, YouTube reached 15.4 million unique users in the UK.Nielsen, May 2009
93% of Brits are making major financial cutbacks in the home to survive the economic turmoil. The top 5 ways to beat the downturn are: 'buying cheaper food' (65%), 'savvy initiatives to keep fuel bills down' (65%), 'cutting down on takeaways/eating out' (50%), 'switching energy suppliers' (39%) and 'shopping around for cheaper home insurance' (32%).Legal & General Report, November 2008
In January 2009, JP Morgan estimated that 2008 worldwide retail eCommerce spending, excluding travel, totaled $438 billion - of which one third ($152m) was in Europe.JP Morgan, January 2009
41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according to EIAA's latest Mediascope survey.Mediascope Europe, November 2008
In the UK, searches for "discount vouchers" grew by 94% between November and December 2008.Google Insights for Search
In the past year, UK female Internet users have made an average of 17 online purchases of products/services and spent an average of £600.eMarketer, February 2009
97% of UK female Internet users research products online and 92% of UK female Internet users buy products online.eMarketer, February 2009
In February 2009, Eurostat reported that 32% of citizens in the EU-28 had purchased an item over the Internet during 2008. (Figures for big markets: UK 57%, FR 40%, DE 53%, IT 11%, ES 20%).Commission of the European Communities, February 2009
According to Forrester, nearly 45% of European Internet users say that in the past three months they have researched a product online and then bought it in a shop.Forrester, March 2009
33% of shoppers in the UK shop a lot more online since the recession.Media & Marketing, March 2009
Online spending in the UK grew 25% to £18.4 bn in 2008, outperforming the 2.1% increase in total retail.Verdict Research, May 2009
Price has become a less significant determinant in online purchasing: online shoppers citing price as the deciding factor in choosing a retailer has fallen to 44.0% in 2008 from 50.0% in 2007.Verdict Research, May 2009
Despite the recession, UK online shoppers had spent an average of £10 more per site visit in April 2009 than this time a year ago. (April 08 to April 09)NMA, May 2009
34% of Brits spend a whole day trying to find the best holiday deal online.Greenbee.com survey, January 2009
20% of Brits will spend at least 8 hours trawling the Internet for a cheap travel-related deal. Greenbee.com survey, January 2009
YoY from the 2007 to 2008 Christmas Sales period, online sales increased by 31% while in-store sales decreased by 1.3%.Retail Week, January 2009
50.1% of online shoppers who placed items in their shopping carts did not go on to place an order.Core Metrics, March 2009
With online sales up 13.3% in 2009 and 10.9% in 2010, the Internet will take further share from the high street.Verdict Research, May 2009
51% of Internet users purchased a new Financial Services product in the past year.GFK, February 2009
Remote (home) shopping has grown three fold in a decade - from £9.7bn to £26bn. Growth fuelled by the Internet accounts for 74% of the market, compared with 4% in 1998.Verdict Research UK, 2009, December 2008
UK Internet visits to the Insurance category increased by 43% over the quarter.Hitwise, January - March 2009
Moneysupermarket.com received the most traffic from searches in 6 out of our 8 featured insurance and finance product ranges over the quarter.Hitwise, January - March 2009
Searches for health insurance increased by 165% over the quarter.Hitwise, January - March 2009
Searches for ISA’s increased by 176% over the quarter.Hitwise, January - March 2009
Searches for mortgages decreased by 19% over the quarter.Hitwise, January - March 2009
Over 1 in 3 (34%) UK adults have researched a brand that they have seen advertised online.TGI Net Q109 (Oct 07 - Sept 08), Q2 2009
41% of shoppers use search engines to identify new websites.Verdict Research, May 2009
According to the European Commission, cross-border eCommerce remained stable between 2006 and 2008, despite EU consumers shopping online increasing from 27% to 33%.Verdict Research, May 2009
Average spend per head in the UK was £691 in 2008… and is forecast to reach £895 in 2013.Verdict Research, May 2009
For the third successive year it is those aged 25 - 34 who are the most frequent online shoppers.Verdict Research, May 2009
Over half (51.0%) of consumers are using the Internet before making a purchase in shops, educating themselves on the best deals available.Verdict Research, May 2009
Over 8 million people used the Internet for arranging the purchase of a new financial product in 2008.GFK, February 2009
A reported 28% of TV viewing time by UK broadband users (aged 16-55) is now on demand (either recorded for later viewing or using an on-demand TV service or watched on the Internet).TNS/YouTube Media & Audience Study (broadband users aged 16-55), December 2008
The big screen continues to do well in the recession as Cineworld, the UK's second-biggest chain, announced box office takings have risen 19% in the 17 weeks preceding April 17. Cineworld's results follow figures released by the Film Distributors Association UK in March showing admissions rose 1.1% to 164.2m in 2008 with box office takings rising 3.7%. The rise in cinema takings comes as consumers continue to desert UK pubs and clubs. Traditionally the leading place for consumers to spend money socialising, rising taxes and a growth in home drinking have led many pubs to struggle. This was underlined by figures released by PRS for Music, the organisation that collects royalty payments for musicians. It said its takings in pubs and clubs were down 2% to £39.7m for 2008 and blamed this on the recession forcing many venues out of business.Film Distributors Association, March 2009
Many people are forgoing expensive nights out, but are instead willing to pay more for home entertainment. The number of customers using “video on demand” services, which allow customers to watch films on a pay-as-you-view basis, almost doubled last year with an average 45m views a month, according to Virgin Media.Enders Analysis, September 2008
In the three months to the end of December 2008, sales of premium high-definition (HD) TV subscriptions doubled on the previous three months, according to Sky, 39% owned by News Corporation, owner of The Sunday Times. Charlie Ponsonby at price comparison service simplifydigital.co.uk said: “It’s taken a while, but high-definition TV is going mainstream in the UK, with over 1m UK homes now enjoying a high-definition service.”Enders Analysis, December 2008
39% of UK broadband users (aged 16-55) watch TV programmes on the Internet. Among those that watch TV online, on average 16% of their total viewing of TV programmes was on the Internet.TNS/YouTube Media & Audience Study (broadband users aged 16-55), December 2008
Nearly three in five (57%) of youth consumers logged on to YouTube to watch a music video in the last 12 months, compared to 56% who watched a music TV channel.Ipsos MediaCT, March 2009
In 2008 the digital music business internationally grew by around 25% to $3.7Bn. Digital platforms now account for around 20% of recorded music sales, up from 15% in 2007.IFPI, 2008, January 2009
There are 1.5 million business searches daily on YouTube, making it the second-most-visited destination for business searches, behind Google.Google, Forbes, BtoB, June 2009, June 2009
64% of C-level executives conduct six or more searches per day to locate business information.Google, Forbes, BtoB, June 2009, June 2009
76% of UK adult Internet users find out about local services online.Ofcom, August 2008
76% of Internet users said they had looked up news online in the past month according to a TNS survey of 30,000 Internet users in 16 countries in late 2008. TNS, December 2008
1 in 3 YouTube users are DIYers.TGI Net, April 2007-March 2008
In May 2009, Google had over 4.0 billion search page views in the UK.Nielsen Netview, May 2009
There you go.
(From Guy)
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