Technology,Apple ends Nokia's 15-yr smartphone reign

Technology,Apple ends Nokia's 15-yr smartphone reign-Apple and Samsung Electronics ended struggling Nokia's 15-year reign at the top of the smartphone sales rankings in the second quarter,researchers said on Friday.
Nokia has dominated the smartphone market ever since its 1996 launch of the Communicator model,but competition from its two nearest rivals and a slump in its own sales sent it straight from first to third place in the three months to June as growth in the sector starts to slow.

Apple sold a record 20.3 million iPhones in the quarter despite the fact that its iPhone 4 is now more than a year old.Usually success of smartphone models does not last so long.

Apple unveiled its sales last week, but on Friday analysts also estimated Samsung sold 19 million smartphones in the quarter, well ahead of Nokia's 16.7 million as it was able to benefit from booming demand with smartphones using Google's Android software. "Samsung's Galaxy portfolio has proven popular, especially the high-tier S2 Android model," said Neil Mawston, analyst at Strategy Analytics.

Strategy Analytics estimated smartphone market volume grew 76% from a year ago in the second quarter. ABI Research was somewhat more cautious estimating market grew 62%.

Growth on the overall cellphone market slowed too in the April-June period, as sales of basic phone models dropped for the first time in seven quarters due to consumers reining in spending, research firm IDC said on Friday.

IDC said strong smartphone demand boosted the market to still grow 11.3% from a year ago to 365.4 million phones, but this was a clear slowdown from the 16.8% growth seen in the previous quarter. Strategy Analytics estimated the total market at 361 million cellphones in the quarter. In a Reuters poll, 29 analysts' average forecast for the total market stood at 374 million phones.

IDC said sales of simpler socalled feature phones fell 4% from a year ago due to conservative spending and continued shift to smartphones, most visible in developed markets. "The shrinking feature phone market is having the greatest impact on some of the world's largest suppliers of mobile phones," analyst Kevin Restivo said in a statement.